There are lot of benefits to creating video content. Smartphones make it easy to produce, and social networks make it easy to distribute. These days, you don’t need a big budget to integrate video into your marketing. There’s really no reason not to start.
Still, you may be wondering what exactly to produce. If you’re not sure where to get started, read through the following types of video content and choose one that’s right for your business.
Interviews are an easy way to create video content because they don’t take a lot of planning. All you need to do is come up with the questions and let your guest do the talking.
Depending on your business, there are a variety of interviews you may want to conduct. You could interview staff so customers can get to know your team, you could interview interesting people in your industry, or you could even your customers who have success stories to share. The possibilities are endless. Interviews can be serious or funny. It doesn’t matter as long as they’re interesting. Our client, mac-interiors, uses these to great effect and in doing so their clients are clearly engaged with the process on a much deeper level.
Testimonials are a great example of a social tool. A video testimonial is even more compelling because viewers can see that it’s being given by a real person.
You don’t need to create testimonial videos. Instead ask your customers to talk about what they like about your business in front of the camera. If you want to make it easier for them, offer to do the filming.
Make sure the videos are posted in a public place so that you can share them through your own channels or post them on your website.
Does your product need a bit of instruction? If so, consider using video. It’s a great way to learn. You can demo almost any product, whether it’s a kitchen appliance, an industrial tool, or a business software.
In addition to explaining your product directly, you can create tutorials related to your product that your audience will still find useful. For example, you could teach a cooking technique that involves your kitchen appliance, or teach a specific process that includes your software. If your video is solving a problem using your product, it will help you win over new customers.
Do you have a big update to share with your customers? Whether you’re announcing a new feature, a new product, or a change in how you do business, video is a great way to do it.
Videos are easier to consume than text so your customers will be more likely to watch the entire thing. As well, since video is more personable, it will help you get buy in on any major changes.
If you make the video funny or inspiring to a broad audience, it may even get shared more widely, doubling as a press opportunity for your business.
As we described in our recent post, explainer videos are a great way of introducing your business to potential customers and explaining what you do. They are meant to be simple and easy to follow, pointing out how you solve a pain-point for your customers.
Explainer videos have been shown to increase by conversion by 20% so consider adding one to your homepage or landing pages. Plus since a lot of people don’t like to read, many people would rather watch a video to learn about what you do instead.
We created a sophisticated explainer video for emydex, Ireland’s leading Food Processing Software company, this year which featured on their homepage. The technical nature of the business was illustrated in a seamless fashion and they have since gone on to use it for roadshows and social media purposes due to the flexible nature of the communications format. See it in action on this link.
Don’t wait to start using video in your business. Try out one of the ideas above, or think of your own. Just get started or call us now to find out more.
If you need help planning your next video, contact us HERE at OPEN.