Completing multiple research groups and interviews with stakeholders, Red Dog figured that they could launch the Health Research Board’s 2016-2020 Strategy in a new, innovative way. It was through these discussions that advocating the use of a micro-site and webinar instead of the traditional launch of a printed document was evolved. Armed with adapted designs and condensed content we worked hand in hand with the Red Dog creative team to develop a responsive micro-site that the HRB then used at their webinar launch in January of this year. Bold design and subtle UX features combine to answer the brief for maximum impact, minimum fuss.