Project
Overview
The description ‘Dynamic Construction People’ describes mac-group well, highlighting their unique strength in the market. Part of their success, however, is realising you can’t take success for granted. In order to stay ahead in a fast-moving sector, mac-group wanted to devise a distinctive online presence, focused on staying ahead and securing more UK business.
+11%
Increase in time spent on website
+40%
Uplift in mobile usage
+234%
CTA clicks per week
We’ve defined a digital design language for mac group, allowing them to easily produce consistent digital experiences across all of their markets
The Solutions
Open created a stylish website that put its the businesses super-power to the fore – namely, it’s people. Team members are shown in high-end video as is the mac-group’s distinctive portfolio of constructed spaces. This stylish, confident, self-assured website, with its smooth user interface, asserts the Mac-group’s position as leader in the field. The site won an IDI award for User Experience.
Opened doors we didn’t even know existed…. has multiplied our growth potential.
Paul McKenna - CEO, mac-group
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Guinness Enterprise Centre
Taylors’s Lane
Dublin 8
