Sharper Brand. Better Targeting.

Just like the business it represents, a brand must stand on its own two feet and clearly display its objectives and strengths. And, when a brand’s personality, palette and livery are properly are at their sharpest, it becomes a powerful asset working on behalf of the business.

Conversely, an inconsistent brand that’s at odds with the product or service behind it, prevents that business from achieving its full potential. Why? Because your brand is the intermediary that meets your target audience before you do, giving first impressions and helping to explain your offering and your relevance to their lives and their needs.

At Open, brands are at the heart of everything we do. Whether we’re designing a digital experience, crafting a marketing campaign or undertaking a brand development project, we start by asking questions: Who are we talking to? What do we want them to do? Who else is talking to them? Through this breakout branding process, we interrogate the brand, assessing its strength and appropriateness for the job at hand. This enables us to develop a toolbox of effective materials and collateral that will maximise the potential power your brand gives to your business.

As a key connection between your business, your personnel, your customers, your suppliers and the media, your brand is part of your DNA. So, any change to that brand should not be undertaken lightly. That’s why we involve all stakeholders in our branding projects, ensuring that personnel feel ownership of, and belief in, the resulting work.

A strong, effective brand is built on a coherent, relevant strategy, a vision of where the brand can take a business. That strategy will include a voice, a personality and an ambition, elements that those within the business can identify with, and those outside the business can recognise and understand. These elements inform every corner of the business from HR to marketing, from packaging to distribution.

Whether your brand is in perfect shape, in need of refreshment, a revamp or replacement, we ask the important questions and deliver the most effective solutions – on brand, on message, on target.

We’re Open. Are you?

If you would like to discuss and plan your very own targeted branding project, get in touch with us today for a free consultation.

You can email us at or call on 01 685 3550.

About OPEN Design and Digital

We’re a design studio based in Dublin, looking after clients in all aspects of website design, web presence and branding. We work with businesses to show the best of themselves, through engaging websites with thoughtful content and creative website design.

If you’re thinking about a new website, rebranding or creating new designs for your business, just contact us and we’ll be happy to discuss your next project with you.

You can also email us at or call on 01 685 3550.

Talk to us

Whatever your sector or project, we’d love to hear about it. Why not give us a call, or drop us an email.

Find us

76 Thomas Street
Dublin 8, Ireland
D08 KD6C

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+353 1 685 3550
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