Strategy

Strategic planning is integral to every project. It is based upon the approach of solving problems by engaging the end-users. It forms the foundation upon which the building blocks of design and development are laid, ensuring we deliver the best brand experience, website or product for your business.

Set on solid foundations

The core values of the brand become the lens through which you will define your company’s long-term vision. Those values reflect the wants and needs of your customers.

Brand Strategy

Online Brand Auditing

Identity Design

Messaging & Positioning

Mission, Vision, Values

Launch Strategy

SEO Strategy

Content Planning

There are three responses to a piece of design – yes, no, and WOW!
Wow is the one to aim for.

— Milton Glaser

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Whatever your sector or project, we’d love to hear about it. Why not give us a call, or drop us an email.

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Guinness Enterprise Centre
Taylors’s Lane
Dublin 8

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Brand Strategy

Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand the combined components of your company’s character that make it identifiable.

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

Some of our services include:

  • Brand Positioning
  • Brand Workshop
  • Mission, Vision & Values
  • Tone of Voice
  • Market Research
  • Marketing Strategy

Online Brand Auditing

An online branding audit in an investigation of how online considerations and experiences need to be central to how the brand delivers its promises. Website, search marketing, social media, e-commerce and email marketing all have to be carefully considered in a brand building process.

We will carryout research of and report on the following services:

  • Website branding
  • SEO
  • Social media
  • E-commerce
  • Email marketing

Identity Design

With your brand identity we aim to create a robust image in people’s minds of what your business is all about. What does the identity say about your company. What emotions does it convey? Excited and friendly or sophisticated and reserved? The personality of a brand relates directly to the sort of person your brand is trying to cater to, and what they expect the brand to be.

These services all relate directly into your brand identity:

  • Brand Naming
  • Brand Mission
  • Brand Positioning
  • Competitor Research
  • Mood Boarding

Messaging & Positioning

A brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers’ minds. A brand positioning strategy involves creating brand associations in customers’ minds to make them perceive the brand in a specific way.

By shaping consumer preferences, brand positioning strategies are directly linked to consumer loyalty, brand equity and the willingness to purchase the brand. Effective brand positioning can help create a perception as favorable, different and credible offering in consumers’ minds.

Services can include the following:

  • Positioning Statement
  • Tone of Voice
  • Brand Naming
  • Visual Identity
  • Communications Strategy

Mission, Vision, Values

Your brand is a reflection of what you stand for, so it has to align perfectly with the values and purpose of your business or organization. A clear statement of your Mission, Vision and Values is what you want your brand to stand for, the customers it serves, and what it promises.

  • Brand Workshops
  • Creative Copywriting
  • Positioning Statements
  • Research & Insights

Launch Strategy

A successful product launch comes down to two main factors: Getting the right product in front of the right people. A successful product launch is full of moving parts and requires everyone to be on the same page. We work with you to perfect the best launch strategy both on and offline. Brands die in the middle, trying to appeal to everyone so define your customer carefully.

  • Market Research
  • User Personas
  • User Journey Mapping
  • Prototyping
  • Idea Validation
  • Goal Definition

SEO Strategy

Search Engine Optimisation Strategy covers a wide range of services to help improve organic traffic and rankings. the main 3 types of SEO to consider are On-page SEO, Off-page SEO and Technical SEO.

On-page focuses on the content that’s “on the page,” of your website and how to optimize that content to help boost the website’s ranking for specific keywords.

Off-page SEO focuses on the links that are directing to the website from elsewhere on the internet. External links to your website help you build trust in the eyes of a search engine.

Technical SEO focuses on how Google sees your website. For example how Google crawls and indexes your page content, website delivery speed, mobile usability, coding structure and information hierarchy.

  • Keyword Research
  • Content Optimisation
  • SEO Migration
  • User Journey Mapping
  • Search Engine Optimisation
  • SEO Audit & Reporting

Content Planning

Content planning focuses on the strategy, creation, delivery, and governance of content. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of your website.

  • Copywriting
  • Photography
  • Social Media Activation
  • Art Direction
  • Infographics
  • Video
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