Project
Overview
Open were invited in at the very start of this project, which was the creation of a dedicated, independent beverage marketing and distribution business. It was a genuine collaboration, starting with a clean sheet, pooling ideas and producing a brand that would stand out from the crowd and communicate a unique personality for the business. The roll-out time was ambitious, necessitating a clear plan and strong communication throughout.
The Solutions
The process began with briefings and brainstorming which yielded a strong positioning, name generation and a strapline. With the brand and mission in place, we progressed to an identity, collateral, and finally the website. Throughout the process Open and Bevella worked as a unit, sharing ideas and comment, while deferring to expertise and experience. We’re very proud of the resulting brand and delighted it has led to further work with Primeline.
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Guinness Enterprise Centre
Taylors’s Lane
Dublin 8
