- Identity Design
- Website Design & Development
The Irish National Heritage Park is a cultural gem on the banks of the River Slaney in Wexford. Though long established in the local area, it has even greater potential to become one of the main visitor sites in the country. The team at The INHP knew they wanted a website fitting for their vision; from a new online booking system, to a wider audience and increased national and international visitors. Their new website delivers on each objective, by marrying the commercial, cultural and educational goals of a vital heritage service.
The new website is designed to bring a diverse range of users along. It’s intended for a global audience, while also being a resource for the local community. The UX needs to bring the prospective park visitor on a whistle-stop tour of all the park has to offer, without complications.
We put a focus on the wide target audience. One of the aims of the new website was to welcome local communities, families, school groups, and retirement clubs while also appealing to the international tourist. The language is designed to be clear to different ages and people for whom English is not their first language. It does this in a way that’s inclusive without being overly simplistic. In this respect we made it easy for users to see what’s on offer, without overwhelming them. Clear sections lead people to where they might want to go; whether it’s simply to make a booking or to discover events. At a glance the website visitor can see information on tours, experiences, the café or education.