Project
Overview
After several years of growth, expansion, change and significant success, aircraft leasing company Jackson Square Aviation felt it was time to take their brand into the hangar to evaluate and refresh their brand. Their considerable success is evidence that there’s a great deal right about the brand but how clearly defined was it and how dependent was it on the personalities currently at the controls?
The Solutions
Through a series of workshops, we distilled the essence of the brand so that we could define its personality. Simply put, the JSA brand reflects the flight crew on an aircraft: calm, professional, committed, honest, dependable and experienced. We held onto the core theme of the identity, streamlining and polishing it as required, before applying it to the all-new website we designed for JSA.
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Guinness Enterprise Centre
Taylors’s Lane
Dublin 8
