Project
Overview
Versatile provides heating, cooling, ventilation, bathroom and tiling solutions, from their highly impressive showrooms in Navan Co. Meath, and via their website. With forty years’ experience and expertise behind the business, the challenge was to provide a website that simultaneous projected the breadth, scale and quality of Versatile’s brand and its offering, while directly targeting its four specific – and distinctive – audience groups, namely: Home Owners; Architects & Interior Designers; Engineers; and Real Estate Professionals.
The Solutions
Our first commitment was to the Versatile brand itself. We were determined to project its heritage, breadth, scale and experience as the core of the business, qualities that apply to all audiences. This is delivered impactfully by a carousel of images reflecting the breadth of Versatile’s business and its commitment to the environment, with the headline ‘Enrich Your Space’. This leads directly to four ‘Doorways’, each dedicated to one of the key audiences. There is never a sense of a householder dealing with a ‘trade’ supplier or of a developer with a corner shop. Instead the focus is on vision, imagination and creativity.
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Guinness Enterprise Centre
Taylors’s Lane
Dublin 8
